Data protection

1. General

This privacy policy provides information about the data processing that occurs when you visit this website and take action suggested on the website, e.g. finding out about start-ups, registering for an event or subscribing to the newsletter.

We reserve the right to alter this data protection information from time to time to ensure that it is always up to date and in compliance with the law. Please check the privacy policy regularly when visiting our website.

2. Data processing responsibility

Responsibility for the data processing described in this privacy policy lies with:

be-advanced ltd.
Spitalgasse 28
CH-3011 Bern

3. Contact information

You may contact us as follows if you have any data protection concerns or to exercise your rights in accordance with point ‎10:

be-advanced ltd.
Spitalgasse 28
CH-3011 Bern
+41 31 335 62 62

4. Data processing

Online identifiers, e.g. IP address or cookies, are recorded automatically when you visit our website.

When you make contact with us, e.g. by registering for a consultation or an event, or contacting us by email or telephone, we record the data collected from you and exchanged between us, incl. the marginal communication data.

We collect and use data about your behaviour and your preferences to improve how we tailor our services to you.

Data is also processed in accordance with the following individual data processing cases.

5. Processing purposes

We process your data for the following purposes:

  • provision of the website;

  • execution of the services we offer;

  • general communication with you;

  • marketing and public relations in the course of sending newsletters;

  • research and analysis in connection with our range of services;

  • improvement and development of our services;

  • analysis and optimisation of use of the website;

  • security;

  • compliance with legal or official requirements.

6. Data disclosure to third parties

In the case of the purposes listed at point ‎5, we also forward your data to service providers or third parties in connection with agency services, IT service providers and providers of the tools listed below.

We also forward data to the authorities when we have a legal obligation to do so or this is connected to the services we offer.

7. Data transfer abroad

In the case of data transfer to third parties, your data may also be processed outside Switzerland. If legal data protection in the relevant recipient country does not correspond to the level of data protection in Switzerland, we shall take appropriate measures to ensure that a transfer may take place, e.g. by stipulating the standard contractual clauses of the European Union, or ensuring that another statutory option exists, e.g. you granting us your consent.

In addition to the data transfers abroad specifically listed at point 11, your data is also stored in the United Kingdom (UK).

8. Duration of data processing

In principle, the data is erased once the purpose has been fulfilled and there are no longer any statutory retention obligations.

9. Data security

We have implemented technical and organisational measures that are regularly reviewed and updated in line with technical advances, in order to protect your data from loss, access, misuse or alteration.

10. Your rights

As the data subject, you have the following rights in relation to the processing of your data under data protection law:

  • right to information about what data we have stored about you and how we are processing it;

  • right to request rectification of your data;

  • right to request erasure or restriction of processing of your data;

  • right to object to data processing;

  • right to data portability, i.e. to be provided specific data in a commonly used format or have that data transmitted to another controller;

  • right to lodge a complaint with a supervisory authority.

The contact information for the Swiss Federal Data Protection and Information Commissioner (FDPIC) is available here:

If you have questions about data protection please send us an email to

11. Individual data processing cases

11.1 Provision of the website

The following data is recorded when you visit our website:

  • IP address

  • date of access

  • time of access

  • duration of access

  • country from which access occurred

  • browser type

  • referrer URL

  • used browser type

  • computer operating system

  • name of access provider

  • referring and exit pages

We also use cookies on our website. Cookies are small pieces of data that are stored on the website visitor’s browser.

We use so-called ‘session cookies’. Such cookies are automatically deleted at the end of your visit to the website. Other cookies are saved on your end device until you delete them.

Cookies are used for the security of this website, to gauge system effectiveness and to ensure an optimal user experience.

You can configure cookies on your end device using your browser settings, i.e. you can prevent cookies being stored in your browser by restricting or deactivating the storage and reading of cookies.

11.2 Google services

We use Google Analytics, Google Tag Manager and Google Fonts. These services are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google Analytics to gauge and analyse use of our online presence on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device, in order to determine what content a user has accessed in the course of one or more usage processes, which search terms they have used, what they have re-accessed or how they have interacted with our online presence. The time of use and duration are also stored, as well as the user sources that link to our online presence and technical aspects of their end devices and browsers. Pseudonymous user profiles are created with information from the use of different devices, which may involve the use of cookies. Google Analytics does not log or store any individual IP addresses for users in Europe. However, Google Analytics does provide basic geographic location data by deriving the following metadata from IP addresses. If Google Analytics gathers measurement data, all IP queries are performed on EU-based servers before such data is transmitted to Analytics servers for processing.

Google Tag Manager is a solution we use to manage so-called website tags via an interface, enabling us to integrate other services into our online presence. Tag Manager does not create any user profiles or store any cookies. Google only has access to users’ IP addresses, which is necessary to run Google Tag Manager.

We use Google Fonts to display text and symbols. Users’ IP addresses are shared with Google so that fonts can be displayed in users’ browsers. The data may be processed on a Google server in the USA.

You can find detailed information and the privacy policies for Google services here:

11.3 Social networks (social media)

We maintain an online presence on social networks to communicate with active users and to offer information about us and our services.

You can access the various social media platforms via links from our website. You can find detailed information and the privacy policies for the various platforms as follows:


You can find detailed information and the privacy policy here:  

11.4 Newsletter

To send our newsletter we use the services of Café Europe. Nachrichtenagentur AG, Metzggasse 14, CH-8400 Winterthur. We use the SendGrid service of Twilio Inc., 101 Spear Street, 5th Floor, San Francisco, California, 94105, USA.

You have to provide your email address and your first name or a pseudonym to subscribe to the newsletter, so that we can communicate with you directly. Subscription is via a double opt-in process. You can unsubscribe at any time by clicking on the unsubscribe link in any email or by writing to

The emails are sent with graphics that allow for individual analysis, e.g. delivery, opening and click rates. Emails also contain links that allow for personal analysis. Such analyses are used to ensure the quality of the newsletter and to improve how we address users’ interests.

The data is stored in particular, but not exclusively, in the USA. This third-country transfer is based on Twilio’s binding corporate rules. Twilio is also certified under the EU-US Data Privacy Framework (DPF).

You can find detailed information and the privacy policy here:

11.5 Third-party services

We link to various third-party services from our website, e.g. job vacancies or events. The data protection regulations of the relevant third parties apply in each case.

Third parties can register job vacancies and events for direct publication on the website. We process the data you provide for the purpose of publishing a job vacancy or an event.

be-advanced AG - August 2023